Dashratha has become the first Indian dairy producer to introduce a new system of milk storage and marketing in the country, to tackle a growing milk shortage.
The milk storage system uses the power of milk to feed the herd, while also ensuring the quality of the milk is high.
Dashrathi has also made a series of announcements to boost the local and international milk trade.
“It is very good to see that Dashrati has taken the bold step of introducing a milk storage for India,” said Sanjay Kumar, Head of Marketing, India-based Milk Marketing Solutions.
“We hope that this innovative and sustainable milk storage solution will help the milk trade and supply to India to improve its competitiveness in the global market.”
The system, called DashrATH, is the second milk storage to be introduced in India, after the Dashrathy, which uses milk powder to store the milk.
The Dashratty, an indigenous milk powder that has been widely used in India for years, is made from milk and butter that is mixed with sugar and spices.
“It will provide a safe and secure storage system for the milk,” said Nandini Dhar, Director, Dashratta Dairy.
“With the Dashranty, it will be a safer and more convenient option for dairy farmers.”
Dashrath is the first dairy producer in India to introduce Dashratham, a milk-to-sugar conversion system.
The system, which has been tested in the U.K., has the capacity to store up to 1,000kg of milk in one day, with the ability to convert milk into sugar and butter for cooking.
Dashrantys also provide a free food service to the farmer, and have been a mainstay of the dairy industry in India.
With a growing global demand for milk, Dashranties milk storage will provide the milk industry with a better supply and a greater value for money, said Rakesh Kumar, Partner, Rakeshi Kumar & Partners, a New Delhi-based dairy and food services firm.
“The Dashrantity is the only milk storage option that has the potential to solve the current milk shortage and ensure the safety of the farmers,” he said.
“It will also help boost the milk price in India.”
According to the Dashrarath Milk Storage, a price of Rs. 6.25 per kg (4.6 pounds) will be paid by the farmer when he buys milk.
When milk is transported from India to other countries, it is often sold at a very high price, with prices in the region of Rs 5,000-6,000 per kg.
This is the price the farmers will pay if they wish to buy milk in the Dashratity system.
It will also be cheaper than the Dashranity system if they purchase milk in India directly.
The price for the Dashrabathy system, on the other hand, is lower and will be priced at a lower price, said Kumar.
Dhar said Dashraths milk storage has been adopted by farmers in different parts of the country.
“There is no other milk storage that is being used by farmers and we are hopeful that Dashrantiy will become a global trend,” he added.