The news comes up every once in a while, but it has been a year since the announcement of fodder beet’s first-ever commercial airing.
The show, titled ‘Fodder Beet’, is about a farmer in Bihar who is being targeted by the state government, which is trying to remove the seeds planted by his family.
The seed farmers are selling their seeds for a good price, but the farmers are not allowed to sell them to anyone.
“I am a seed farmer and I want to sell my seeds, but no one is giving me money to do so.
The government is targeting me, but I am not doing anything wrong.
I am trying to earn a living,” said the farmer in the commercial, which was aired on January 18.
“But the seeds are worth nothing.
I want my seeds to grow a little more, but they are not,” he added.
The show is part of a marketing campaign by the Bharatiya Janata Party (BJP) to garner more support among farmers and their families, especially after Prime Minister Narendra Modi came to power last year.
The BJP has already launched a nationwide campaign to promote fodder beet in the country, including billboards and TV advertisements.
The party has also launched the ‘Farming for a Green India’ campaign in the run-up to the 2017 Lok Sabha polls, which aims to convince voters that it is not just the farmer but also the country’s most pressing environmental problem.
But the campaign has faced a huge challenge in the last three years, when the Congress-led United Progressive Alliance (UPA) government lost power following a prolonged electoral contest.
After coming to power, the BJP, which has been in power for nearly five years, has struggled to enact meaningful measures to curb climate change and address its impact on farmers.
“Fodder beet has a long way to go.
Its commercial run is one of the biggest programmes to reach farmers,” said Ashish Sharma, senior vice president of industry body CAA.
The fodder beet issue is also a big challenge for the UPA, which had been criticised for its sluggish implementation of the Bharat Karnataka Act, a landmark environmental legislation that aims to curb pollution, forest degradation and land acquisition in the state.
The UPA had also promised to provide a minimum wage for farm labourers.
“If the BJP is to achieve the stated goal of reducing pollution, the farm sector will have to provide adequate pay to labourers,” said Sharma.